Earn more profit at every store

Wendy’s franchisees who work with Upside see a 4x increase in order size and up to a 70% ROI. 

Win new customers with Upside
Wendys Hero

Wendy’s franchisees are choosing Upside
You should too

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More orders,
higher spend

More than 75% of customers who Upside delivers to Wendy’s are new or infrequent. Today, they’re spending 4x more than they did before. With a marketplace of 35M users, we can drive a profitable boost at every Wendy’s location.

Only pay for results

No more mass discounts that cannibalize margin. Every Upside transaction is profitable for every operator. You only pay for performance, and we only make money if you do.

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Personalized offers lead to incremental profit

Upside uses 1:1 personalized incentives to find each user’s value point and influence changes in behavior. This can help incentivize customers to eat breakfast at Wendy’s instead of a competitor.

No changes to staffing or operations

Upside works within your existing tech stack and fills existing spare capacity in your stores. There’s no increase in operational or staffing needs. It’s business as usual, with profit like never before. 

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Get results with
full transparency

The Upside Dashboard removes all the guesswork. Get as granular as the individual customer level to see exactly how the program is working for your business.

Customers love having Wendy’s on Upside

  • ““With Upside offers available, I got a breakfast sandwich at Wendy’s for the first time.” — Robert, Upside user”

  • ““I hadn’t been to a Wendy’s in 15 years. Upside is the reason I went, and I’ve actually been back three times.” — Ronald, Upside user ”

  • ““Now that Wendy’s is on Upside, I want to eat there more often.” — Meagan, Upside user”

  • ““I visited Wendy’s solely because it came up on my Upside app.” — Abel, Upside user”

The results speak for themselves

Wendy’s franchisees joined Upside and saw immediate impact.

Result Speaks

How Upside works

Users discover, claim, and earn directly with the Upside app.

For you there is zero operational lift, with no upfront cost. 

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Ensure hungry customers choose you

Upside works with restaurants on an exclusive basis to ensure they are the top choice over key competitors.

See what this looks like

Get in touch

Request more info from our team of restaurant experts, and we’ll reach out to discuss your unique business needs.

Digital innovation and efficiency
with proven incrementality

Why does Upside make sense for Wendy’s? We can support each of your key business initiatives to help both corporate and franchisees achieve their goals.

Day parting capabilities. More breakfast & late-night visits.

Boost Wendy's Rewards sign ups.

One-to-one personalized promotions.

Discounts that don’t hurt your brand.

Business as usual,
profit like never before

Wendy’s franchisees on Upside can see up to a 70% ROI — $1.70 back for every dollar spent — without changing anything about their business goals.