Make Wawa the 
must-stop destination in all your markets

Upside can help Wawa unlock incremental traffic, sales, and loyalty across fuel, food, and convenience—driving new growth without compromising your core business.

Grow with Upside
hero-wawa

Trusted by industry leaders

kwik-tripmaverik-logoracetrac-logocaseysmurphy usa logoloves logo circle-k-logo

Wawa is the destination for every occasion

 

As Wawa accelerates expansion into new states, Upside will make your stores the go-to stop for drivers and diners—delivering fuel, fresh meals, convenience items, and legendary service all in one place.


 

Accelerate market expansion

Upside drives early success in new markets—over 65% of transactions originate from new and lapsed customers. This means you acquire real, incremental guests the moment your doors open, capturing new locals and on-the-road traffic.

accelerate-market-expansion
bigger-spend-more-loyalty

Bigger spend, more loyalty

Upside delivers incremental sales beyond existing regulars with personalized, margin-safe promotions. Every visit is transparently measured to ensure only net-new transactions count—driving larger baskets and repeat business without cannibalization.

Exclusivity through Upside’s eligibility model

Upside partners on an exclusive basis within a trade area, meaning Wawa can secure high-value sites and block fuel and restaurant rivals from tapping into the same incremental customers.

exclusivity-through-upsides-eligibility-model
proof-positive-results

Proof-positive results

Partner retailers validate 6% incremental sales lift—measured by third-party analytics across 100,000+ business locations. Only pay for transactions that add true net-new profit.

Grow with Upside

Drivers want to see Wawa on Upside

  • "I would come back to Wawa if you offered cashback. Right now, I drive past your stations to go where I can earn Upside rewards." — Ross S.

  • "I'd order sandwiches from Wawa again if I had more reason to stop by for Upside rewards." — Jennifer B.

  • "You're missing out on valued customers. As soon as Wawa joins Upside, I'll be back." — Julio

  • "If you teamed up with Upside, you'd see an increase in sales—I'd come more often, for everything from gas to food." — Sammy T

  • "I only fuel up at stations that participate with Upside—so get on board, Wawa!" — Tina S.

  • "I would definitely stop at Wawa if they were on Upside—I already drive out of my way for Circle K offers, and I'd do the same for Wawa." — Norm W.

How Upside works

Users discover, claim, and earn directly with the Upside app. The bonus for Wawa is that there’s zero operational lift, with no upfront costs.

Screenshot 2025-09-10 at 12.37.52 PM

Get in touch

Waiting to join the platform means that you’re leaving money on the table. Request more info from our team of experts, and we’ll reach out to discuss your unique business needs.

Flexible validation program, Wawa’s choice

Validation is built into every Upside partnership, but Wawa decides how it’s done:

 

check

First party validation

Use your own analytics team to verify results with full transparency—Upside supports your approach every step of the way.

user-message

Independent, 
3rd party audit

Bring in a trusted outside consultant to validate methodology and outcomes, ensuring confidence and neutrality in the results.

message

Customer surveys

Get direct feedback from your shoppers on how Upside changes their behavior, providing shareable proof points for internal stakeholders.

exchange-bars

ROI that scales with you

C-store campaigns consistently deliver up to 80% incremental ROI, with multi-category users spending 2x more.

Get started

Trusted by 100,000 businesses