Give your community a competitive edge

Our personalized promotions help small businesses grow and shoppers stretch their dollar. Giving your brands and banners a leg up against national grocers and big box retailers. 

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Upside users in your markets want to see you on Upside

  • Please join Upside! Every little bit helps - and it would absolutely influence which store I choose as my primary. - Anne, Upside user

  • I will shop and visit more often with a grocery store who is with Upside knowing that I get cash back. - James, Upside user

  • Please offer cash back through Upside—every little bit helps families in today’s economy. - Dave, Upside user

  • I would be less likely to go to Walmart or Target for groceries as I do now. - Rebecca, Upside user

  • Upside partners influence where I purchase gas and where I eat lunch regularly. If a grocery store in my area participated in the Upside cash back program, I would be influenced to shop there 100%. - Amy, Upside user

Give your brands a competitive edge

Your banners and brands compete with over 80 regional and national banners, from Stop & Shop to Costco. Upside drives more trips by shifting behavior—turning occasional customers into loyal ones.

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Expand your reach, no new stores required

Wakefer's banner and brands are growing, but expansion doesn’t need new builds. Upside brings nearby shoppers into existing stores—driving more trips and lasting loyalty across the cooperative.

Make Price Plus even more powerful

Upside boosts the value of the Price Plus loyalty card by delivering new and infrequent customers. Our model increases trip frequency, enriches first-party data, and supports long-term loyalty.

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Only pay for performance with full transparency

Upside shares in the profit of verified in-store transactions. That means no upfront media costs or wasted spend—just guaranteed ROI and full visibility into results.

Grow with Upside

How Upside works

Users discover, claim, and earn directly with the Upside app.
The bonus for Wakefern's banners and brands is that there’s zero operational lift, with no upfront costs.

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Proven results — without tradeoffs

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Get in touch

Waiting to join the platform means that you’re leaving money on the table. Request more info from our team of grocery experts, and we’ll reach out to discuss your unique business needs.

Upside turns store wins into network-wide impact

Upside uses personalized, margin-bound offers to bring in net-new customers — not dilute spend from your existing ones.

 

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Fuel your growth

Attract value-driven consumers through margin-bound incentives that encourage sustainable behavior—without diluting your brand or message.

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Zero risk, 
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No upfront cost. You only pay for verified, incremental transactions—with a clear P&L impact at any level.

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Aligned, flexible reporting

Centralized visibility for corporate teams, with flexible, store- or owner-level reporting tailored to any stakeholder. Everyone sees value - on their terms.

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Flexible launch plans

Upside can launch from the top down through central leadership or from the bottom up with individual store owners. The impact grows as more locations join the marketplace. 

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