Power Sprouts’ profitable growth with Upside

A proven platform to fuel expansion, loyalty, and supply chain ROI

Grow with Upside
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Drive new customers to accelerate expansion

Upside delivers margin-bound, personalized offers that influence new and lapsed customers to choose Sprouts over competitors. As Sprouts opens 35+ new stores in 2025 with 130 more in the pipeline, Upside drives incremental traffic to new markets without costly traditional marketing.


 

Win customers in new markets

Tap into Upside’s 35M shoppers who use the app to decide where to buy every day. We bring Sprouts new, health-conscious customers to quickly build loyal traffic in expansion markets.

Win customers in new markets
Build a reliable loyalty pipeline

From success to sustained growth

Nearly 40% of Upside users join partner loyalty programs organically — and those shoppers visit 2x more often and spend 2x more than loyalty-only members.

Support supply chain scalability

Sprouts is investing in self-distribution and supply chain efficiency. Upside amplifies those efforts by driving new shoppers to fresh products — reinforcing Sprouts’ brand promise while maximizing ROI.

Maintain premium brand positioning
only pay for performance

Only pay for performance

Upside isn’t paid media. There are no costs for impressions or clicks. We profit-share on incremental transactions only — meaning Sprouts pays solely for genuine growth, not subsidized spend.

 
 
 

How Upside works

Users discover, claim, and earn directly with the Upside app. The bonus for you is that there’s zero operational lift, with no upfront costs.

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By joining Upside, Sprouts can experience immediate impact

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Upside users have an appetite for healthy foods

  • “As a young mom, having this cash back option has saved us so much. Upside allows us to eat healthier with more homemade meals. — Tiana, Upside user”

  • “Upside provides an amazing incentive to shop fresh produce here over other grocery stores in the area. — Christie, Upside user”

  • “Upside’s offer persuaded me to visit. I found a good selection of produce and will be visiting once in a while now. — Andrey, Upside user”

  • “Upside helps me to buy more healthy options. — Janet, Upside user”

Turning fresh investments into profit

Upside has already proven its impact with a specialty banner focused on fresh and specialty categories. In only 4 weeks, Upside delivered measurable, profitable growth:

 

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Drove new shoppers to stores

90% of shoppers transacting through Upside were new or lapsed customers — Upside attracts health-conscious shoppers beyond your core base

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Delivered high-value growth 

New customers spent 2x the store average, driving net new profit at ~50% ROI — Upside grows both basket size and bottom-line returns.

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Increased frequency and spend

Lapsed shoppers went from 1 visit/year to 13 in one month — demonstrating Upside’s power to re-engage and build loyalty.

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No impact on budgets, just incremental sales

80% of attributable sales were incremental — our partners only pay for genuine growth, not subsidized spend.

Get in touch

Gain a competitive advantage and join our marketplace today. Get in touch with our team of grocery experts, and we’ll reach out to discuss your unique business needs.

Trusted by 100,000 businesses

“Upside’s offer engine does a tremendous job reaching and influencing new, secondary, and tertiary customers. The smart offers it generates perfectly complement our focus on driving MyPerks adoption and greater levels of customer personalization.”

Justin Weinstein, EVP Chief Strategy & Marketing Officer, Giant Eagle

Read more about Upside & Giant Eagle

Accelerate growth with profitable transactions

By joining Upside, Sprouts can see up to a 50% ROI — that’s $1.50 for every dollar spent on the platform — without changing anything about your business.