Win new markets and accelerate brand growth

Upside can help Sheetz unlock incremental traffic, sales, and loyalty across fuel, food, and convenience.

Grow with Upside
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Trusted by industry leaders

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Sheetz is the destination
for every occasion

 

As Sheetz launches in new regions, Upside turns your stores into the go-to spot for drivers and diners—fuel, fresh meals, snacks, and convenience essentials—all in one place.


 

Rapid market penetration and brand recognition

Upside drives early success in new markets. Over 65% of transactions originate from new and lapsed customers. This means you acquire incremental guests the moment your doors open, capturing new locals and on-the-road traffic.

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Bigger spend, more repeat visits

Upside users who engage across multiple categories visit twice as often and spend twice as much per visit compared to typical shoppers, fueling consistent growth in Sheetz's high-margin profit centers.

Exclusivity through Upside’s eligibility model

Upside partners on an exclusive basis within a trade area, meaning Sheetz can secure high-value sites and block fuel and restaurant rivals from tapping into the same incremental customers.

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Proof-positive results

Proof-positive results

Partner retailers validate 2–3% incremental sales lift and up to 40% organic sign-up in store programs, measured by third-party analytics across 100K+ business locations. Only pay for transactions that add true net-new profit.

Grow with Upside

Upside helps people decide where to fill their tanks and their stomachs

  • “I drive by four or five closer stations to fill up at an Upside station.” — Rick, Upside user

  • “We’d be more inclined to get gas at a station that offered Upside cash back.” — Michelle, Upside user

  • “Since I downloaded the app, I only go to gas stations on Upside.” — Nate, Upside user

  • “If you want my business, join Upside.” — Patrick, Upside user

  • Upside partners influence where I purchase gas and where I eat lunch regularly." - Amy, Upside user

How Upside works

Users discover, claim, and earn directly with the Upside app. The bonus for Sheetz is that there’s zero operational lift, with no upfront costs.

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Get in touch

Waiting to join the platform means that you’re leaving money on the table. Request more info from our team of fuel experts, and we’ll reach out to discuss your unique business needs.

Deliver Sheetz’s full experience in every visit

Why just be a gas stop? With Upside, Sheetz becomes the all-in-one solution:

 

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From the pump to the counter

Upside consistently converts fuel-only visits into profitable in-store purchases, driving a 60% conversion rate.

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Bigger baskets, every visit

Customers who engage with personalized offers spend 15–40% more per trip, increasing transaction value across categories.

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More visits, month after month

When c-store offers are live, Upside users increase their monthly visits by 20%, while infrequent customers return at rates over 150% higher.

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ROI that scales with you

C-store campaigns consistently deliver up to 80% incremental ROI, with multi-category users spending 2x more.

Get started

Trusted by 100,000 businesses