Boost sales and market share
Panera works with Upside to drive 3x more visits converting new and infrequent customers into regulars.

Panera and Upside:
The perfect pair
Multiple franchisees are already seeing value. Learn how we can also impact corporate-owned stores

Turn new and infrequent diners into regulars
Nearly 80% of customers that Upside delivers are new or infrequent. With a marketplace that reaches 35M users, we can bring new customers to every Panera location.
Loyalty & Upside: Your new dynamic duo
Your current programming is effective for existing loyal customers. Upside can complement MyPanera and the Unlimited
Sip Club by reaching and influencing all other customers. The result is net-new, profitable transactions for your business.


Only pay for results
No more mass discounts that cannibalize margin. Upside’s one-to-one, personalized incentives ensure each transaction is profitable for your business. You only pay for performance, and we only make money if you do.
Driving value beyond the app
Upside changes consumer behavior. We get them to like your business so much that they keep coming back, even without needing an offer. In one case, 40% of sales we drive are from customers who are now regulars.


No changes to staffing or operations
Upside works within your existing tech stack and fills existing spare capacity in your stores. There’s no increase in operational or staffing needs. It’s business as usual, with profit like never before.
Ready to find out more?
Get in touchHow Upside works
Retailers have zero operational lift, with no upfront cost.
Users discover, claim and earn cash back directly with the Upside app

Your customers want Panera on Upside
““All other things being equal, I would definitely go to the restaurant that uses Upside over a competitor.””
— Peter, Upside user““When deciding between options, I choose restaurants on Upside.” ”
— Stacy, Upside user““I’m more likely to dine at your restaurant if you offer Upside.””
— Sam, Upside user““When deciding where to eat, we always check Upside.””
— Sara, Upside user
Panera franchisees see impactful results
boost in visit frequency
return on investment
changes to how you operate your businesses
Gain an edge on
your competitors
Customers already want the value Upside delivers. Join our marketplace to win more wallet share from our users and trips away from your competition.




Trusted by 100,000 businesses

















Earn more profit at every store
Why does Upside make sense for Panera? We can impact each of your key business initiatives to help both corporate and franchisees achieve their goals.
Ready to find out more?
Get in touchThe efficient, zero-risk way to drive store profit
We can impact each of your key business initiatives to help both corporate and franchisees achieve their goals.
Works within existing tech stack
No changes to operations or staffing
1:1 personalization
Discounts that don’t hurt your margin