Win traffic and build momentum without brand discounts
Upside helps Outback Steakhouse bring new and lapsed guests back to your restaurant, profitably — without adding complexity or impacting the guest experience.
Upside supports Outback growth priorities
Win proven incremental visits and spend from new and lapsed guests with 1:1 personalization that never compromises your margins.
Reach on-the-fence diners when it matters
Win new and infrequent steakhouse diners away from LongHorn Steakhouse and Texas Roadhouse with personalized cash-back offers that appear at the moment of decision.
Drive incremental traffic without mass discounts
Upside replaces blanket coupons and LTOs with personalized offers that are margin-bound, measurable, and proven to lift traffic, attracting new and lapsed guests while protecting Outback's bottom line.
No changes to staffing or operations
Upside works within your existing tech stack. If you have empty tables, we fill them while your teams stay focused on what matters most: delivering a great guest experience.
Only pay for performance
Upside’s margin-bound offers ensure profitability, and you only pay for verified new transactions. Our dashboard provides full visibility into performance and guest insights, delivering clear ROI and sustained impact without added complexity.
By joining Upside, Outback Steakhouse can see immediate impact
3x
New and infrequent diners
+75%
ROI on incremental net profit
2X
Increase in monthly visit frequency and spend
Ready to learn more?
Fill out the form and set up some time to speak to a member of the Upside team.
How Upside works
Users discover, claim, and earn directly with the Upside app. The bonus for Outback is that there’s zero operational lift, with no upfront or minimum costs.
Upside users in your markets want to see you on Upside
“I find myself going to new restaurants because of Upside, and choosing restaurants that have Upside over those that don’t.”
— Andrew, real Upside user
“When deciding where to go to dinner, looking at the app and seeing the cash back is a pretty convincing incentive.”
— Shawn, real Upside user
“Especially with higher prices, it’s nice to be able to get cash back with Upside. That helps incentivize us to go out to eat more often.”
— Matthew, real Upside user
Trusted by 100,000 businesses
Win more customers, block your competition
When you join our marketplace, your competitors can’t. Outback has an exclusive opportunity to block nearby steak dinners in overlapping trade areas. That means when Upside users open the app, they’ll only see Outback.

