Unlock incremental growth in Dallas and beyond - profitably and at scale

Upside helps H-E-B convert high-potential shoppers already active in Texas into repeat customers without discounting, operational lift, or disruption to your existing strategy.

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Outpace the competition in Texas’ fastest-growing markets

When you join Upside, you get exclusive access that lets you block competitors and position H-E-B as the only choice for Texas shoppers.

 

Win shoppers before they choose someone else

Upside shoppers in Texas make 7 trips per month, shop +3 banners, and spend $160 per trip—yet only 51% name H-E-B as their primary store. Upside turns these high-value, high-frequency shoppers into regulars before your competitors do.

Collapse demand and win more shoppers
Win new customers without compromise

Proven growth without compromise

In just 90 days, a leading Texas grocer saw a 2.5x ROI (vs. internal benchmarks), 120% more attributable transactions, and was on pace for over 1% annualized growth—all without discounting or disrupting operations.



The power of personalization

You know personalization, and so do we. Upside’s personalized offers can change customer behavior to earn H-E-B more profit without discounting expected sales.

The power of personalization
Zero upfront costs or operational burden

Zero upfront costs or operational burden

Meet your customers in the digital spaces they frequent without spending any CapEx, OpEx, or trade funds. It’s business as usual, with profit like never before.

How Upside works

Users discover, claim, and earn directly with the Upside app.

The bonus for H-E-B is that there’s zero operational lift, with no upfront costs.

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Unlock new markets and defend your turf

You’re dominating South and Central Texas, but entering new markets like Dallas is going to pit you against entrenched competitors like Kroger and Walmart. Upside can be there to help. See why you should be the first grocer in Texas on the Upside platform.

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Real impact on your bottom line — and we can prove it

Our measurement methodology, validated by experts, shows you exactly how Upside changes consumer behavior to earn more profit.

Here’s how it works:

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Learn about
the user

When a customer claims an Upside offer, we use retailer transaction data (without any personally identifiable information) to build a user profile based on their ongoing shopping behavior.

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Pair them with a control group

Next, we find up to 100 similar shoppers who have never used Upside. Their average spend becomes our control group, showing what we’d expect the Upside user to spend  without Upside.

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Measure what's really "incremental"

Upside compares spend between the user and control group. The difference in the user's actual spend and the control group's average is what we deem incremental — and directly attributable to Upside.

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“Upside’s offer engine does a tremendous job reaching and influencing new, secondary, and tertiary customers. The smart offers it generates perfectly complement our focus on driving MyPerks adoption and greater levels of customer personalization.”

Justin Weinstein EVP Chief Strategy & Marketing Officer, Giant Eagle

Read more about Upside & Giant Eagle

Not convinced? Hear directly from Dallas shoppers

  • “Please enter this partnership. I would be far more likely to select H-E-B if it was also a partner with Upside." — Fletcher

  • “I would be more likely to shop at H-E-B if there was cash back through Upside.” — Sophie

  • “If you would offer Upside, you would definitely have a customer in me.” — Steven

  • “I use Upside almost daily. It’d be a huge benefit to H‑E‑B and it’s customers.” — Christopher

  • “More savings with Upside will make me come back to H-E-B.” — Reijo

  • “I would be willing to shop more and purchase more if H-E-B offered cash back through the Upside app.” — Joseph

  • “I NEED H-E-B to offer cash back! Coupons and deals are great but cash back is king. I would spend more knowing I could get cash back for groceries.” — Joel

  • “Upside is a great benefit to local shoppers, it could encourage more shoppers to go to H-E-B. I always check the app for different places that are partners with Upside. It’s a valuable tool for both businesses and consumers.” — Christine

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Get in touch

Waiting to join the platform means that you’re leaving money on the table. Request more info from our team of grocery experts, and we’ll reach out to discuss your unique business needs.