Win new customers through the power of personalization

Upside’s personalized cash-back offers help shoppers stretch their dollars while generating incremental revenue for H-E-B.

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Become the exclusive grocer in Texas

When you join Upside, you get exclusive access that lets you block competitors and position H-E-B as the only choice for Texas shoppers.

 

Collapse demand and win more shoppers

Upside has a large, active user base in Texas' metro areas. Upside influences where busy families decide to grocery shop, fuel up, and grab meals on the go.

Collapse demand and win more shoppers
The power of personalization

The power of personalization

You know personalization, and so do we. Upside’s personalized offers can change customer behavior to earn H-E-B more profit without discounting expected sales.

Win new 
customers without compromise

Upside’s personalized cash-back offers drive incremental visits from high-intent shoppers— without mass discounts or eroding your pricing integrity.



Win new customers without compromise
Zero upfront costs or operational burden

Zero upfront costs or operational burden

Meet your customers in the digital spaces they frequent without spending any CapEx, OpEx, or trade funds. It’s business as usual, with profit like never before.

How Upside works

Users discover, claim, and earn directly with the Upside app.

The bonus for H-E-B is that there’s zero operational lift, with no upfront costs.

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Unlock new markets and defend your turf

You’re dominating South and Central Texas, but entering new markets like Dallas is going to pit you against entrenched competitors like Kroger and Walmart. Upside can be there to help. See why you should be the first grocer in Texas on the Upside platform.

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Real impact on your bottom line — and we can prove it

Our measurement methodology, validated by experts, shows you exactly how Upside changes consumer behavior to earn more profit.

Here’s how it works:

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Learn about
the user

When a customer claims an Upside offer, we use retailer transaction data (without any personally identifiable information) to build a user profile based on their ongoing shopping behavior.

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Pair them with a control group

Next, we find up to 100 similar shoppers who have never used Upside. Their average spend becomes our control group, showing what we’d expect the Upside user to spend  without Upside.

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Measure what's really "incremental"

Upside compares spend between the user and control group. The difference in the user's actual spend and the control group's average is what we deem incremental — and directly attributable to Upside.

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justin

“Upside’s offer engine does a tremendous job reaching and influencing new, secondary, and tertiary customers. The smart offers it generates perfectly complement our focus on driving MyPerks adoption and greater levels of customer personalization.”

Justin Weinstein EVP Chief Strategy & Marketing Officer, Giant Eagle

Read more about Upside & Giant Eagle

Trusted by 100,000 businesses

Get in touch

Waiting to join the platform means that you’re leaving money on the table. Request more info from our team of grocery experts, and we’ll reach out to discuss your unique business needs.