How fuel retailers turn excess capacity into profit
With only 24 hours in a day, a limited number of pumps at each station, and a finite amount of fuel in the reservoir, gas stations have a cap on how much daily revenue they can generate. Every minute one of those pumps isn’t in use is money left on the table, and unfortunately, most stations aren’t making sales anywhere near their full potential.
Increasing the number of consumers who stop by to fuel up on a recurring basis is the number one way to increase gas station profit margins.
It’s also one of the hardest metrics to improve.
Here's how profit-focused fuel retailers tackle this challenge:
