Win your competitors' customers

Upside drives incremental trips by bringing new and lapsed customers into Brookshire Brothers—more often and more profitably.

Grow with Upside
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Upside users in your markets want to see you on Upside

  • Please join Upside! Every little bit helps - and it would absolutely influence which store I choose as my primary. - Anne, Upside user

  • I will shop and visit more often with a grocery store who is with Upside knowing that I get cash back. - James, Upside user

  • Please offer cash back through Upside—every little bit helps families in today’s economy. - Dave, Upside user

  • I would be less likely to go to Walmart or Target for groceries as I do now. - Rebecca, Upside user

  • Upside partners influence where I purchase gas and where I eat lunch regularly. If a grocery store in my area participated in the Upside cash back program, I would be influenced to shop there 100%. - Amy, Upside user

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Expand your reach—no new stores, no added labor

As a 100% employee-owned Texas grocer, growth shouldn’t mean operational burden. Upside brings local, value-driven shoppers into your existing stores—boosting trip frequency and wallet share across small and mid-size communities.

Make Celebrate Rewards even more powerful

Upside seamlessly enhances Celebrate Rewards by attracting new and infrequent visitors. Our approach increases trip frequency, improves your loyalty data, and is fully integrated with your existing digital investments.

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Trusted by Topco members

It’s not just about bringing customers in, but building that relationship with those customers to make them Schnucks customers for life.

"We saw a 1.5% lift in unique visitors and >45% ROI, all with zero CapEx or OpEx.”
- Schnucks 

Measurable and validated

Forget mass promotions—just measurable, incremental profit and clear, 3rd-party-validated results.

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Only pay for performance—with full transparency

Upside shares in the profit of verified in-store transactions. That means no upfront media costs or wasted spend—just guaranteed ROI and full visibility into results.

Grow with Upside

How Upside works

Users discover, claim, and earn directly with the Upside app. The bonus for Brookshire Brothers is that there’s zero operational lift, with no upfront costs.

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Proven outcomes—no tradeoff, no distraction

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Get in touch

Waiting to join the platform means that you’re leaving money on the table. Request more info from our team of grocery experts, and we’ll reach out to discuss your unique business needs.

Our partners only pay for proven results

Upside delivers a win-win model—no upfront budget, minimal internal lift

 

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Zero-lift activation

Upside handles onboarding and analytics—no extra resources required. Centralized, transparent reporting gives your teams full visibility.

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3rd party validation

Every dollar of ROI is board-ready and independently verified, so your teams don’t have to build custom reports or models.

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Transparent incrementality

 Brookshire Brothers pays only on verified, truly incremental transactions—never for your existing loyal shoppers.

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Margin protection guaranteed

Personalized, margin-bound offers target only new, lapsed, or uncommitted shoppers. No blanket discounts, no margin erosion.

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Trusted by 100,000 businesses